New Research Shows Online Shoppers Expect Personalized Merchandising
77% of shoppers will make an additional purchase when presented with personalized recommendations
There seem to be three top solution providers for integrating personalized recommendations into your eCommerce site. They’re all similar in that they allow you to paste behavior tracking code into pages of your site then add a number of recommendation widgets for your customers to interact with on product pages, search pages, the shopping cart, wherever. Some of them allow you to manage recommendation emails.
Any of these will need the expertise of an IT person or an IT department to integrate and could take weeks…really only an option for the big sites. Directed Edge is one that integrates directly with Shopify and seems to have good feedback as far as ease of setup goes. Although, it seems a little nerdy.
A quality, personalized recommendations engine should be within reach for the rest of us — something thats easy to set up and really integrates well.