Etsy Insider: A seller’s perspective – Sophie & Toffee Co
Today we’re sharing another interview with an Etsy seller (and overseas customer of ours) – Jacelyn Cheah of Sophie & Toffee. Sophie & Toffee first made an appearance on Etsy in March of 2009, selling supplies like clay kits, beads, cabochons, molds, and other cute crafty items. They currently have 1040 items available in their shop, and have seen over 13000 sales since opening! Visit their Etsy shop at SophieToffeeCo, follow them on Twitter, and Facebook.
A: Tell us about your Etsy shop. What makes Sophie & Toffee unique?
J: We try to keep our Etsy shop a good mix of everything which complements each other. Supplies that need this and that to complete the finished item. We also try to stock up items that suits our shop branding, which is all things cute and happy!
A: What items are the most popular with your buyers?
J: Our cabochons are the most popular, namely those which are of cupcakes, ice creams and all other sweets designs. Also, classical designs are also widely acceptable and sellable.
A: What do you enjoy most about the Etsy community?
J: Etsy is a big community where sellers and buyers come together. Buyers in Etsy supports handmade strongly and they take pride in owning something which is made with passion. Etsy admins are also very pro-active, always churning out with new features that help heaps with our shop in areas of shop tools, marketing and getting our shops out there.
A: What would you like to improve about your Etsy experience?
J: Definitely about Shipping! We have been changing our shipping methods for a few times in a year but we still cannot get it absolutely right. Besides having to consider our competitors shipping methods, we have different customers’ preferences to ship their packages differently, and in Etsy, we can only have 1 option listed.
A: As an Etsy seller, what do you spend the most time doing that you’d like to eliminate or reduce?
J: I would like to reduce the time I use to pick and pack our items! We have other 1000 items and we spend a lot of time counting, and performing quality checks on the beads.
A: What are some tools that you use?
J: I am currently working with Bizelo as a tool in Etsy. I am also using Referral Candy to generate some referral traffic to my Etsy shop. The latter had also helped me to email returning discounts to my loyal customers without me having to do much about it.
A: Do you have any other online stores? How do they relate to your Etsy shop?
J: Yes, we have an Dawanda shop as well and an official store at www.SophieandToffee.com. At the latter, we sell things which are not entirely supplies and handmade but can be finished items which are cute and unique.
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Posted By: Anna Song, Community Manager
Special thanks to Jacelyn Cheah & the folks at Sophie & Toffee Co