5 Reasons Why You Need To Keep Your eCommerce Store Ranked High!
Getting your eCommerce website on the first page of Google should be a priority this year! Targeting proper keywords is important to achieving your goal and establishing your spot on the first page of Google.
Many people will find your eCommerce store by searching, using public search engines like Google, yahoo, and Bing! If you want people to find your content, your search engine rankings need to maintain a high consistent page rank.
Here are five reasons why:
1. The first ranking position in the search results receives 42.25% of all click-through traffic
2. The second position receives 11.94%
3. Third position on the first page obtains 8.47%
4. The fourth placed position on page one receives 6.05%
5. The others on the first page are under 5% of click through traffic
As you can see, the first page is a very important place to be. If you’re not on the first three pages, your inventory will start getting dusty fast! And over the past several years, those percentages are rising each and every day.
If your rankings are low, the only way to raise them is through hard work, patience, and a little bit of creativity. Unfortunately, Google doesn’t give away page-one rankings.
Start by finding groups of keywords that apply to your content that your specific users are searching for. Try tools like Google adWords to gauge the competition and WordTracker to see the keyword search frequency. The point is to find keywords to target that you’ll eventually be able to use get on the first page. If you are are an Etsy seller selling bead supplies, you want to narrow down and create content specifically targeted to potential your potential Etsy customers.
Once you have chosen optimal keywords and phrases, make sure your content is fully optimized. It’s important to use relevant keywords in your content copy as well as your metatags. Remember, the results will not be instant. Make sure to continuously work on generating content as frequently as possible.
We’d love to hear your page ranking strategy!
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