Bizelo Customer Spotlight: Diego Orjuela of CablesandSensors.com
We’d like to start off the New Year by appreciating our customers with our Bizelo Customer Spotlight. Today we are featuring Diego Orjuela and his store CablesandSensors.com. to get you started!
For more than 10 years CablesandSensors.com has been selling a broad range of FDA-approved SpO2 sensors and extension cables, ECG and EKG cables, EKG and NIBP accessories, and temperature sensors.
We recently asked Diego some questions about his business:
E: Tell us about your online shop. What do you sell and what makes you unique?
D: We are a very specialized shop. I’m not sure it gets more niche than what we do making us experts and unique in our field. We sell SpO2 which are those clips they put on your finger when you are at a hospital – you’ve probably also seen them in the movies. SpO2 sensors measure the amount of oxygen in your blood. Being ultra-specialized allows us to be highly competitive. We know our product and our market like no one else.
E: What items are the most popular with your buyers?
D: Our market is global, so popular products vary market to market. In general, the more aggressive the price, the more popular they are.
E: Which online ecommerce platforms are you currently on? Are you planning on selling in other places? If you do, Do you have any other online stores? How do they relate to your current shop?
D: Our shop runs on Shopify with Bizelo as our inventory management system. Although having a very strong online presence is important, backing it with a solid distribution network is key.
E: What would you like to improve about your ecommerce experience?
D: We’d like to see more integration between various platforms. Bizelo is very good at connecting to Shopify, but we’d like to see integration with FedEx and Freshbooks.
E: What do you spend the most time doing that you’d like to eliminate or reduce?
D: Copying and pasting from platform to platform to get an order processed through the system.
E: Besides Bizelo, What are some tools that you use?
D: We run on Shopify, Freshbooks, Bizelo, Highrise and Google Docs.
E: What other pieces of advice or feedback would you have for other online retailers currently on the Bizelo platform?
D: Focus on streamlining your business. Technology can save boat-loads of money and make you more efficient and effective. Get your customers to do all the work.
E: How can potential customers find you?
D: Being hyper-specialized gives an edge on SEO.
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Posted By: Evan Schwartz, Community Manager