Bizelo Customer Spotlight: The Transportation Revolution | Ducati Triumph Vespa of New Orleans
Today the spotlight shines on Nick Napoda of The Transportation Revolution, one of the nation’s premier european motorcycle shops, with an award winning showroom in downtown New Orleans. Nick’s shop features motorcycles such as Ducati, Triumph and Vespa motorbike brands, as well as a full line of the highest quality apparel and riding gear by Ducati, Triumph, Rev’it, Arai, TCX and more.
Nick shares some great insight about his eCommerce shop with us. Read our interview, and don’t forget to check out their beautiful website at www.ttrno.com.
Evan: Tell us about your online shop. What do you sell and what makes you unique?
Nick: Our online shop represents our European motorbike dealership in New Orleans. It is a way for us to reach out to and engage our customers as well as expand our customer base. We are one of the nation’s premier european motorcycle shops, with an award winning showroom in downtown New Orleans. We feature Ducati, Triumph and Vespa motorbike brands, as well as a full line of the highest quality apparel and riding gear by Ducati, Triumph, Rev’it, Arai, TCX and more.
TTRNO is also increasingly involved in the newly opened NOLA Motorsports Park. We have now expanded with a trackside Speedshop which offers services to riders on track days.
The Shopify website features our current inventory of motorcycles and scooters, our popular blog with current news and events, and also has our complete stock of gear and apparel available for online purchase.
Evan: What items are the most popular with your buyers?
Nick: Right now, we have seen a very slow start online. This is the off season, and a very niche market, but we are now moving into riding season and expect sales to pick up. Based on traffic, the motorcycle inventory is by far the the most viewed part of the website. However, we have been selling hard to find Triumph and Ducati apparel as well.
Evan: Which online ecommerce platforms are you currently on? Are you planning on selling in other places? If you do, Do you have any other online stores? How do they relate to your current shop?
Nick: We are using Shopify. Shopify is totally amazing, I’m so glad we made the decision to go with such a beautifully designed, powerful and incredibly easy to use software. We have not even needed any outside development work! We are not selling any other places online, but we may explore Ebay for old, hard to find Vespa parts which we have lying around.
Evan: What would you like to improve about your ecommerce experience?
Nick: I’m not sure. Perhaps a little cleaner aesthetic, and be able to provide a more interactive experience.
Evan: What do you spend the most time doing that you’d like to eliminate or reduce?
Nick: The most time consuming aspect of working on the site is uploading new product inventory. To know what items need to be added, I just use the purchase order, because it’s difficult to try to sort out new items out of our business software. I could add the items via spreadsheet but it’s actually just quicker to go one by one and make sure everything is right.
One thing that would be amazingly helpful to most people running an e-commerce store is if manufacturers would begin giving their retailers the photos and descriptions in an easy format, rather than hunting them all down on their website or calling this person or that!
Evan: Besides Bizelo, What are some tools that you use?
Nick: We use Bizelo to update inventory via spreadsheet. This saves us a ton of time. Other than Bizelo, we love to use Mailchimp for our newsletters. There are other Apps for Shopify that we are interested in to automate shipping or provide pretty looking invoices, but we are experiencing low sales so this hasn’t been a priority.
Evan: What other pieces of advice or feedback would you have for other online retailers currently on the Bizelo platform?
Nick: I’m not sure, we are looking for some advice ourselves!
Evan: How can potential customers find you?
Nick: Customers can find us by direct traffic, Facebook, advertising on motorcycle forums, google and google shopping.
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Posted By: Evan Schwartz, Community Manager