Does Your Health & Fitness Club Track Customer Progress?
There are several reasons why people go to a Health & Fitness Club. One of the main reasons is to improve upon their physical shape. Every person has their own unique and individual goals such as trimming their waist 3 inches, losing 20 pounds, or gaining upper body strength.
One effective way to measure progress is to record various measurements during the member’s first visit. For example, you could record a member’s weight, body fat percentage, and waist measurement. After 2 weeks, you could record the measurements again to see if you they are moving towards their goal. When their goals are reached, these members can be placed in an ongoing program where they can be monitored once a month.
With the use of simple and comprehensive assessment programs, your customers can track their progress, set goals for each assessment. Customer assessments are valuable and beneficial for both you and your customers. You can charge a fee for these assessments or include them is various training programs or memberships you are currently selling. Incorporating fitness assessments into your business can provide opportunities for you to generate more revenue in addition to adding more value for your members.
Does your Health & Fitness Club have an assessment program in place?