An E-commerce Return Policy Your Customers Will Love!
In a perfect world, no one would ever want to return anything that they purchased, or anything that was given to them, especially not something that they’ve been waiting impatiently for. Unfortunately, as we all know, with more sales comes the possibility of more returns. A great return policy is important when it comes down to a client creating a final choice on their buy. Creating a buyer-friendly return policy is must for any internet retailer.
Here are a few tips to help create a great return policy for your e-commerce store:
A great return policy is simple and easy to understand. No one wants to have to waste time reading pages of complicated legal terms to find out what they really want to know. How can they quickly return or exchange items that they purchase from you? Your returns policy should not only be buyer-friendly, but also extremely simple and easy to read. Your customers will go elsewhere if your return policy requires requires glasses to read the fine print. Zappos is a great example who has thrived off of their great return 365 day policy.
Make sure to take a really close look at your competitor’s web sites. What’s their return policy? Can you afford to take a step above your competitors policy? Returns and exchanges are a large a part of e-commerce success, so make sure you can afford your decision. It’s important to please your consumers, but your goal as a small business owner is to run a profitable business.
Internet shoppers generally want instantaneous answers to all of their questions. Always make sure that they most frequently asked questions (and answers) associated with your shipping and return policies are clearly displayed, easy to find, and easy for all of your customers to understand.
Make sure to check out the Bizelo eRetail Returns Management App to simplify your e-commerce returns management!