The Secret Of A Successful Small Business – Shopify Ecommerce
Fortunately, building a business today doesn’t require a costly investment in a brick and mortar store, especially now that an online store allows you to sell to anyone, anywhere in the world. There are several advantages for a small business to create and maintain an online store an ecommerce site. Shopify is an e-Commerce solution designed for small online retailers which allows a user to open up a store in a matter of minutes.
If you are setting up a physical store, you easily spend thousands and thousands of dollars. That is huge! The alternative is to open a Shopify ecommerce instead of a physical one. How does that save costs? Well, for starters you don’t need the huge inventory. The main reason for procuring inventory is that you should have something to show to your customers when they come to your store. For every growing business, cost is always an important factor when determining which e-commerce solution to use. Shopify has five plans ranging from $29-699 per month. The big differences in the price are the transaction fee costs, maximum SKUs and system storage.
Setting up & running a Shopify ecommerce store takes far less time than a physical store. For a physical store, it would take anywhere between 3 to 6 months for you to purchase all your inventory & setup your store. For an online store, you can start fulfilling orders in under an hour. For the consumer, he or she can purchase online without having to struggle to find out time to visit the physical store. This makes everyones life much easier. Shopify’s apps store is amazing. They offer Shopify customers apps that allow you to add all sorts of capabilities related to eCommerce, all at an affordable price . Organizing the apps that work well with Shopify apps such as our Bizelo eRetail Inventory Management App are organized into one easy-to-reach spot makes it for Shopify ecommerce customers to increase their functionality.
Shopify helps save time and money with it’s smooth user interface and design. You’re given an efficient and useful order tracking system that highlights all relevant customer information (i.e., e-mail address, phone number, and shipping and billing addresses) for easier processing. When it comes to payments, Shopify handles it all with over 50 payment gateways. Well-know gateways such as PayPal, Authorize.Net, Google Checkout, and Amazon are all on the list. Shopify also allows you to accept payments using money orders, COD, or bank deposits.
Shopify also comes with a built-in blog to support your online store. You can create individual blogs for products which is great for SEO. It also allows you to be out there communicating with customers and sharing new information. A few other neat marketing features is Shopify’s easy integration with Google Analytics, site optimization with Google Website Optimization, coupon promotion and a XML sitemap generator. All of these things tune up your site, keep your content fresh and really improve your natural search results.
Unlike brick-and mortar stores, a Shopify ecommerce site is available to customers from around the world. Also, as your shopify store expands, your not forced to hire more staff or open additional locations. Finally, the advantages of social media marketing, e-mail and online advertising. ECommerce activity has been rapidly increasing every year. According to the U.S. Census Bureau, over $47 billion was spent via eCommerce retail transactions in the second quarter of 2011 alone.