Infographic: Shopping Cart Abandonment Rates
If you have an e-commerce business you’ve most likely heard of the term shopping cart abandonment. Many online shoppers place products into their shopping basket but never complete the checkout process.
Imagine walking into your favorite clothing store, picking up a basket, strolling around while placing your favorite items into your basket. And right as your about to walk up to the exit, you decide to place your basket on the ground without buying a single thing. Why would anyone do this, and how do you prevent it?
Although it’s much easier to abandon your shopping your online then at a physical store, shopping online allows you to use analytics packages like Google Analytics, A/B testing solutions, competitive analysis, to track customer behavior. Once we undertand what our customers are doing, we can figure out why this happens and then we make an improvement plan.
Here are the top five reasons for people abandoning their online shopping baskets:
|1. High Shipping Costs||44%|
|2. Not Ready to purchase||41%|
|3. High Product Price||25%|
|4. Wish To Review Selected Products Later||24%|
|5. Shipping Costs Not Clearly Mentioned||22%|
Don’t get to down on yourself if your shopping cart abandonment rates seem high! According to Baymard Institute on average 65.23% of us abandon our shopping carts when shopping online. Check out the infographic below!
Infographic by- Website Optimization Company Invesp