The Ultimate eBay SEO Guide: Tools, Tips and Best Practices
This ultimate eBay SEO guide can greatly increase your Ebay store sales and help customers find your online store. A consistant SEO, or Search engine optimization strategy can increase your traffic and make your Ebay more successful. So how do you improve your eBay SEO?
- It’s All About SEO
- Size up Your Competition
- Find the Golden Keyword
- Your Content Marketing Plan and SEO Strategy
- Information Overload
- Learn to Love Google Alerts and Search Queries
- Increase Traffic with Link Building (Relationship Building)
- Be Everywhere with Social Media
- Content Optimization
- Track, Analyze and Grade Your Metrics
- Get Simply Successful
It’s all About SEO (search engine optimization)
- SEO Industry Survey
- According to SEOmoz, these are the top 10 inbound marketing tactics a “typical” internet market focused on in 2012
- According to SEOmoz, these are the top 10 inbound marketing tactics a “typical” internet market focused on in 2012
- Here are the results for the top 10 social media tools used in 2012
Size up Your Competition
- linkdiagnosis.com
- See exactly which of your competitor strategies you can copy to climb to increase search engine ranking. The LinkDiagnosis plugin helps you get important information about your competitors backlinks, including pagerank, anchor texts, no-follow information and more.
- linkdetective.com
- This is a nice tool that helps you figure out what type of links your competitors have and breaks down where the links are coming from: directories, article sites, blogs, other webpages
Find the Golden Keywords
- Google Adwords Keyword Research Tool
- Fast and free way to research keywords by google
- 3 Articles From the Shopify Blog by Ex-Googler Anton McCarthy.
- soovle.com
- A customizable engine that provides keyword suggestions from seven major search engines in one place
- ubersuggest.org
- Get keyword ideas with Übersuggest the free keyword suggestion tool that makes good use of Google Suggest and other suggest services.
- A quick Shopify search brings up 380 keyword suggestions!
- Get keyword ideas with Übersuggest the free keyword suggestion tool that makes good use of Google Suggest and other suggest services.
- Seoquake is an excellent tools that helps find high quality backlinks and other SEO tidbits. They have 147 reviews in the firefox app store.
- SoloSEO’s sweet tool
- This free SEO tool is used to easily generate search queries based on one specific keyword. You can use this to help find blogs, forums and directories.
Your Content Marketing Plan and SEO Strategy
- The Ultimate Guide to Startup Marketing
- Kissmetrics.com discusses how adapting your content to your target market can gives you more of a chance to succeed.
- 26-Week Internet Marketing Plan Framework from mindmeister.com
- I came across this awesome marketing plan while searching for mind maps one day. Although it’s filled with tons of affiliate links, you can easily download the mind map as a text file to use create your very own marketing plan.
- SEO Guide to Creating Viral Linkbait and Infographics
- This is an awesome 13 page worksheet to help you brainstorm and execute your ideas
- The Noob Guide to Online Marketing
- This is an epic marketing infographic that will keep you busy for quite some time! Well, six months to be exact.
Information Overload!
- Alltop
- collects headlines of the latest stories from the best sites and blogs.
- Google Reader
- Use google reader to track all of your search queries
- You can also use google reader to measure the competition
- Select Browse for stuff on the top left of your screen
- Select Search and enter a competitor or influencer etc..
- Select View
- Feed Settings and click View Details and statistics
- Now you can see various details and statistics for a particular blog including posts per week, total
- subscribers, last updated, posting times etc…
- How Can I Organize My RSS Feeds So They’re More Manageable?
- A complete guide to filtering and prioritizing your google RSS feeds
- Pulse.me
- The pulse news reader rocks! It’s free and available as a web based reader and iphone app. Visit the pulse connect website and enter your website, source name and content information at. to make a submission. Pulse Connect also gives you a nice rendering of what your site will look like inside the Pulse app to ensure your site’s feed working properly. Here’s a screenshot of how the Shopify blog looks on Pulse.
Learn to Love Google Alerts and Search Queries
- Google Alerts
- Google alerts sends automatic updates via e-mail or rss updates whenever a specific keyword or phrase is mentioned online.
- Unofficial Google Advanced Search
- Ultimate reference and a guide to using Google’s advanced search operators
- 21 Link Builders Share Advanced Link Building Queries
- A couple years old, but still packed with great content. Garrett French surveyed 21 link builders and discovered some extremely valuable link building queries
- The Ninja’s Guide to Google Alerts
- Matthew Woodward wrote an excellent article on Searchenginejounral.com where he discusses how powerful a simple tool like Google Alerts can be. Here’s an outline of his google search queries.
- Monitoring Competitors
- Monitoring Questions in Your Niche
- Monitoring Content Distribution
- Finding New Guest Post Opportunities
- Monitoring Link Building Footprints
- Monitoring Site Security
- Monitoring Shoppers
- Regional Based Monitoring
- Discovering New Niches
Increase Traffic With Link Building (Relationship Building)
- Ontolo
- Free Link Building Tools
- Find Link Prospects
- Query Generator V1
- Generate Link Building Queries (v1)
- Query Generator V2
- Generate Link Building Queries
- Query Generator V1
- Manage Prospects
- Filter a Prospects List
- Scrub new prospect lists against sites you’ve reviewed.
- Prospects Reviewer
- Quickly review prospects by entering URLs to have them open into separate tabs in your web browser.
- Filter a Prospects List
- Other Tools
- Keyword Generator
- Combine keyword parts to quickly generate keywords.
- Phrase Occurrence Tool
- Find phrases that occur more than once in a set of text to get new content ideas.
- Auto-Link HTTP Addresses
- Automatically turn HTTP addresses into HTML links in a block of text.
- List Comparison
- Returns items in List One that are not in List Two.
- List Shuffle
- Returns a randomized list of items from Your List.
- Remove Duplicate Hostnames
- Returns the first URL occurrence for each hostname.
- Remove Duplicates
- Returns unique items from your list.
- Remove URLs by Hostname
- Remove URLs from URLs List that have hostnames in Hostnames List.
- Unique Hostname Extractor
- Returns unique hostnames from URLs List.
- URL & Hostname Counter
- Returns the number of Hostnames or URLs in your URLs List.
- Keyword Generator
- Find Link Prospects
- Link Acquisition Assistant
- SEOmoz’s free tool is similar to SoloSEO’s but it includes competitors links. The Link Acquisition Assistant takes information about your company, brand and competition and returns 121 link acquisition queries.
- link prospecting with twitter tools and APIs
- Distilled’s SEO John Doherty shows you how to think outside of the box and use Twitter for linkbuilding.
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- MergeWords
- Easily construct linkbuilding search queries
- MergeWords
Be Everywhere With Social Media
- Tweetdeck
- Tweetdeck is hands down my absolute favorite program to monitor twitter! The app is simple, easy to use and it just works well. Tweetdeck is also available for both available for both PC and Mac.
- KnowEm
- This site might make your head spin and set off the information overload button, but it’s a great resource with over 575 popular social networks listed. Remember, to keep things simple and focus on engaging with social networks that you can bring value to.
- Rapportive
- Another ingenious program! Rapportive shows you everything about your contacts right inside your inbox. It’s also free!
Content Optimization
- The Definitive Guide To Higher Rankings For Your Blog
- Although this post focuses on wordpress, it is one of the most comprehensive articles i’ve read when it comes to optimizing your content. Joost de Valk also keeps the article up to date with best practices.
- WORDPRESS SEO Tutorial – A Guide To Successful SEO Using WordPress – Pagerank Shaping
- Here’s another article that focus on wordpress, but I believe it’s equally as informative as the Yoast article above this link. Check out this great visual that helps to explains to improve your page ranking using proper internal link structure in your site.
- “A Practical SEO Framework for Content Optimization”
- A quality blog post packed with great content and links
- Google’s Algorithm Update to Benefit Small Businesses.
- Make sure your site complies with these new updates because Google will penalize your site if it violates their quality guidelines. This is a great article written by Mark Hayes from Shopify.
Track, Analyze and Grade Your Metrics
- marketing.grader.com
- Grade your entire marketing funnel and find out how to improve
- bitly.com
- Bitly allows you to save, search, and organize all your links from around the web. It integrates with tons of other programs programs such as Tweetdeck.
Finally, Rinse and Repeat Until You Find Success!
Finally, the most important piece of advice:
My name is Evan and I work with Bizelo. In case you haven’t heard of us, we’re building a suite of affordable eRetail apps to help online stores manage inventory, supplies, returns and accounting. Anyway,
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